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HomeRetail & commerceCase study · P-038
Retail & commerce · Gaming portal

Commerce 11 — browser-based gaming portal.

A browser-based portal where users play a curated catalogue of HTML5 games with no downloads or installs.

Selected clients · 2010 – today
Power to LiveRBM GlobalDragonflySquiblerMOOSainsbury'sMPCX-LinkPower to LiveRBM GlobalDragonflySquiblerMOOSainsbury'sMPCX-LinkPower to LiveRBM GlobalDragonflySquiblerMOOSainsbury'sMPCX-Link
/01
The problem

The challenge.

Casual players wanted a fast, ad-supported games hub that worked on low-end devices.

Existing competitors were cluttered with popups and trackers that made the experience painful.

The client wanted a lean, monetisable portal with clean UX.

/02
The plan

Our approach.

Built the portal in Next.js with server-rendered category pages for SEO.

Served HTML5 games from an edge CDN for fast time-to-play.

Integrated ad networks cleanly with consent management for compliance.

Added user accounts for favourites, high scores and cross-device play.

/03
The result

The outcome.

Time-to-play on low-end devices is fast enough to beat competitors.

Ad revenue per session lifted thanks to a cleaner UX.

SEO-rich category pages drove steady organic growth.

Engineering stack

What it was built with.

The exact tools in the delivered system. We pick the stack to fit the problem and the team — not the trend cycle.

/01Next.js
/02Node.js
/03PostgreSQL
/04CDN
Trusted by our clients

What partners
tell us.

Most clients renew for a second engagement. The ones who don't usually hire someone from our team to run the project in-house.

We are a mental health charity and not tech minded. We needed to improve our patient registration system but wanted a company that we can relate to. Hassan took the time to meet with me and patiently went through our process to find a personalised solution for us. Hassan's team did a great job streamlining our process and connected our registration system to our patient management software. Whenever we have a glitch, they resolve this quickly. Cloudini provides a personal and efficient service and we have adopted them to be our IT provider.
Tien Kuei, CEO at Power to Live Foundation
Tien Kuei
CEO · Power to Live Foundation
I am writing to wholeheartedly recommend Cloudini as a premier bespoke software development agency. Our journey with them has been nothing short of exemplary, far exceeding our initial expectations. While many agencies can develop based on strict specifications, Cloudini demonstrated an incredible commitment to our project that was truly unparalleled.
Robert McPherson, Managing Director at RBM Global Ltd
Robert McPherson
Managing Director · RBM Global Ltd
Dragonfly has been working with the team at Cloudini for several years now on building out our web-based platform and APIs. One of their strengths is quickly building out a multi-disciplinary team to work on the development and delivery of features with different technical requirements. Their support has allowed us to accelerate our development work without building an internal team. They have also worked seamlessly with other third parties both during the acquisition of Dragonfly and development of our mobile app. Cloudini has been instrumental in bringing our ideas to life and providing guidance to help us make the best technical decisions. I would recommend getting in touch with them if you're looking for support.
Rebecca Palser, COO at Dragonfly
Rebecca Palser
COO · Dragonfly
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