/01
The problem
The challenge.
The client wanted a branded short-link service with advanced analytics beyond bit.ly.
Existing services locked custom domains and analytics behind enterprise pricing.
They needed a simple, fast tool for prosumer users.
Retail & commerce · Developer tool
Commerce 25 — short-link bookmarker.
An Angular-built short-link service for bookmarking, customising and sharing links — aimed at users who want more control than bit.ly offers.
Selected clients · 2010 – today
Power to LiveRBM GlobalDragonflySquiblerMOOSainsbury'sMPCX-LinkPower to LiveRBM GlobalDragonflySquiblerMOOSainsbury'sMPCX-LinkPower to LiveRBM GlobalDragonflySquiblerMOOSainsbury'sMPCX-Link
/02
The plan
Our approach.
Built an Angular frontend and Node.js backend with Redis-backed redirects for speed.
Added custom domains, QR codes and rich link analytics at prosumer pricing.
Shipped folders and tags for bookmark-style organisation.
Instrumented click-level analytics with device and geo breakdowns.
/03
The result
The outcome.
Prosumer users got an affordable alternative to enterprise link tools.
Custom domains and analytics drove upgrades to paid tiers.
The product covered link-shortening and bookmarking in one tool.
Engineering stack
What it was built with.
The exact tools in the delivered system. We pick the stack to fit the problem and the team — not the trend cycle.
/01Angular
/02Node.js
/03PostgreSQL
/04Redis
Trusted by our clients
What partners
tell us.
Most clients renew for a second engagement. The ones who don't usually hire someone from our team to run the project in-house.
We are a mental health charity and not tech minded. We needed to improve our patient registration system but wanted a company that we can relate to. Hassan took the time to meet with me and patiently went through our process to find a personalised solution for us. Hassan's team did a great job streamlining our process and connected our registration system to our patient management software. Whenever we have a glitch, they resolve this quickly. Cloudini provides a personal and efficient service and we have adopted them to be our IT provider.
Tien Kuei
CEO · Power to Live Foundation
I am writing to wholeheartedly recommend Cloudini as a premier bespoke software development agency. Our journey with them has been nothing short of exemplary, far exceeding our initial expectations. While many agencies can develop based on strict specifications, Cloudini demonstrated an incredible commitment to our project that was truly unparalleled.
Robert McPherson
Managing Director · RBM Global Ltd
Dragonfly has been working with the team at Cloudini for several years now on building out our web-based platform and APIs. One of their strengths is quickly building out a multi-disciplinary team to work on the development and delivery of features with different technical requirements. Their support has allowed us to accelerate our development work without building an internal team. They have also worked seamlessly with other third parties both during the acquisition of Dragonfly and development of our mobile app. Cloudini has been instrumental in bringing our ideas to life and providing guidance to help us make the best technical decisions. I would recommend getting in touch with them if you're looking for support.
Rebecca Palser
COO · Dragonfly
Frequently asked
Answers before you ask.
We've been building software since 2010 — 16 years of delivery across finance, healthcare, retail, logistics, energy, the public sector, and beyond. We're a consultancy, not a body-shop, and we've kept the same engineering discipline across every engagement shape.
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